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How to work with an unpredictable schedule
Read more: How to work with an unpredictable scheduleNo one knows about an unpredictable schedule better than I do. My partner is a large scale printer technician and never knows what his schedule will look like from day-to-day. I also have a three year old. There is nothing more unpredictable than a three year old. And of course there’s my career. Social media…
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Skills you need to find in a social media consultant
Read more: Skills you need to find in a social media consultantCompanies are hiring for a social media consultant again. It’s not like it was, but it’s definitely happening. The number of calls I’ve had in the last week exceeds the number of calls I had between August and December last year. It feels strange, but maybe it’s a good sign? But do they really know…
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Working with clients who have bad expectations
Read more: Working with clients who have bad expectationsI have a system to weed out the clients who have bad expectations. But there are always a few that get through. So what do I do when that happens? Do I instantly fire them? Let’s talk about it. What kind of expectations do they have? There are different levels of bad expectations. There are…
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Starting the year with a good mindset for your business
Read more: Starting the year with a good mindset for your business2025 was a dumpster fire of a year for a lot of consultants. So if this is your experience, you are not alone despite what the countless social media posts say. So many of us are struggling and it’s time we change that mindset. What is the power of your mindset? Okay, so that question…
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How to say no to a client
Read more: How to say no to a clientIt’s that time of year when everyone is trying stuff one last push in to get those numbers they so hope to achieve. And it’s… overwhelming. Especially when it’s a last minute decision to go after those numbers and there’s no plan to do it. I’ve been in that situation with a client before, and…
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Skills you need to run your social media business
Read more: Skills you need to run your social media businessI came into my business fully unprepared for all that I needed to know and do to be successful. So I just ran with it and hoped those skills would come in time. The good news? Most of it did, because most of it I could only learn by doing. But I’ll admit that there…
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Am I a freelancer or an agency?
Read more: Am I a freelancer or an agency?I am a solo business. I have hired people to work with me, but mostly, it’s just been me over the years. To be honest, I like it best that way, and I don’t plan on making changes to this model anytime soon. So why do I keep calling myself an agency? After having been…
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A typical timeline for onboarding a new social media freelancer
Read more: A typical timeline for onboarding a new social media freelancerSomething I have regularly seen from clients is that they hire me on Monday and they expect that I will start posting for them on Tuesday. That is the worst idea ever. In fact, I did that once because the client lost their social media manager unexpectedly and needed someone to start posting right away.…
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How not to get new clients
Read more: How not to get new clientsOver the years, I’ve had agencies and freelancers try to get my clients. They’ve made every mistakes in the book and the message to my client ended up on my desk. More often than not, my client didn’t even see the message. That’s not what you want to happen when you are trying to get…
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On working for free
Read more: On working for freeI’ve been doing social media for a long time and one thing comes up again and again: I keep getting asked to work for free. Sometimes it’s because people don’t value my work and sometimes it’s because people simply don’t have the budget for me. But both times, it’s disheartening. And it’s very rare that…
