Tag: fans

  • Talking at Fans Versus Talking with Fans

    Talking at Fans Versus Talking with Fans

    Fans are your greatest asset. They’ve chosen to follow you? That’s amazing. Whether they want to be passive or active fans, the choice to become a fan is a huge honor. And yet I see so many pages not treating it as an honor and instead, treating their fans as people they can use. It’s…

    Read more: Talking at Fans Versus Talking with Fans
  • Highlighting Your Fans

    Highlighting Your Fans

    What has been by far the most effective social media marketing tactic I’ve used? That’s simple: Highlighting fans. It’s easy to do. Fans love it. And it’s the content that is most likely to be shared. Basically, it’s a no-brainer. And yet… I’m still seeing it done in a not-so-great way. So let’s buckle up…

    Read more: Highlighting Your Fans