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Talking at Fans Versus Talking with Fans
Read more: Talking at Fans Versus Talking with FansFans are your greatest asset. They’ve chosen to follow you? That’s amazing. Whether they want to be passive or active fans, the choice to become a fan is a huge honor. And yet I see so many pages not treating it as an honor and instead, treating their fans as people they can use. It’s…
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Highlighting Your Fans
Read more: Highlighting Your FansWhat has been by far the most effective social media marketing tactic I’ve used? That’s simple: Highlighting fans. It’s easy to do. Fans love it. And it’s the content that is most likely to be shared. Basically, it’s a no-brainer. And yet… I’m still seeing it done in a not-so-great way. So let’s buckle up…