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Why You Need to Plan
Read more: Why You Need to PlanI’m seeing a trend that is troublesome. It’s a trend towards not making a plan. Instead, more and more marketers are flying by the seat of their pants hoping something works. For so many reasons, that’s unacceptable. “But social media is ever-changing and we need to remain nimble and responsive!” Um, it’s not changing that…
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I Don’t Have Social Media Content. What Should I Do First?
Read more: I Don’t Have Social Media Content. What Should I Do First?When starting from scratch, the tasks needed to create enough social media content to sustain you can seem insurmountable, especially when marketing budgets are being slashed and we are all expected to do more with less. So what do you do when you have all the tasks to do and they’re all vital? You start…
