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Using content to answer questions
Read more: Using content to answer questionsWhen I work with a new client, they usually look at content as something you need to push out at the audience. There is no two way communication with it. It’s about the client’s needs only. That’s a great way to fail. A better way to go about it is to start with the questions…
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Write a Story for Your Brand Posts
Read more: Write a Story for Your Brand PostsA lot of people talk about telling your story online, but they talk in generalities to the point that I don’t think anyone knows what that means. And that always leads to a lot of confusing content. So what is it like to write a real story with your content? And how should it fit…
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I Don’t Have Social Media Content. What Should I Do First?
Read more: I Don’t Have Social Media Content. What Should I Do First?When starting from scratch, the tasks needed to create enough social media content to sustain you can seem insurmountable, especially when marketing budgets are being slashed and we are all expected to do more with less. So what do you do when you have all the tasks to do and they’re all vital? You start…
