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Why I started my business and whether it panned out
Read more: Why I started my business and whether it panned outThere were A LOT of reasons why I started my business. If we went over all of them, we’d honestly be here all day. No one wants that. But I thought it might be fun to go over some of the more common ones and see if they ended up being true. Will it actually…
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How to make sure your social media consultant stays on-brand
Read more: How to make sure your social media consultant stays on-brandWorking with a new social media consultant means that you have a lot of work to do to help them be successful. This pre-work allows for you to have some input on what it means to be on-brand for your organization. Why is that important? Your fans will get confused if you are all over…
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Adding a New Service as a Business Owner
Read more: Adding a New Service as a Business OwnerA couple of things have happened recently. One is that I’m working with a pro bono client on a new service that I’ve never offered before. The second is that LinkedIn published a list of skills on the rise. Both of these had me thinking about how I decide to add a new service to…
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Inspiring a Social Media Consultant
Read more: Inspiring a Social Media ConsultantAs a social media consultant, I will be honest: There are just some clients who make it hard for me to do great work for them. These clients are very rare, but they are so exhausting that they usually stick out more than any other clients. Sometimes I feel like screaming, “I JUST WANT TO…
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Why It’s Important to Go Long With Your Social Media Consultant
Read more: Why It’s Important to Go Long With Your Social Media ConsultantI received a phone call I always love. Someone saw me speak and connected with me. They wanted to hire me as their social media consultant as soon as possible. Considering I connected with them as well, I was beyond excited. The problem? They only wanted to hire me for a week of work. They…
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Integrating a Social Media Consultant into Your Team
Read more: Integrating a Social Media Consultant into Your TeamThe way I like to work with a client is fully integrated into the team, almost like an employee but of course not quite. I am a social media consultant after all and there are lines. But I still want to know everything that’s going on or at least how to quickly get the information…
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Mistakes While Managing a Social Media Consultant
Read more: Mistakes While Managing a Social Media ConsultantI’ve seen clients make loads of mistakes while managing social media consultants. I’ve experienced it personally and through stories from other social media consultants. Luckily, I’ve also had many wonderful clients who have gone above and beyond. That has kept me going over the years. But the fact remains that even wonderful clients can make…
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How Often Should You Get Reports
Read more: How Often Should You Get ReportsWhen you’re working with a consultant, you use your reports to make sure that they are on task and getting the numbers you expect. They allow you to get to know what’s going on without having to constantly be on the social media accounts and fill in the gaps about whether you are co-creating the…
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My Biggest Consultant Pet Peeves
Read more: My Biggest Consultant Pet PeevesI’m a consultant, so of course I have pet peeves when it comes to what other consultants do. That just goes without saying. We all do things differently, and what I see as a problem, a consultant may have experience with it working. So mostly I keep my mouth shut when it comes to what…
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Getting Started Again
Read more: Getting Started AgainLast week was a lot. I had a multi-day migraine. My family was traveling for a wedding. And I was dealing with an extended family emergency. This was all in addition to my regular work and personal duties. There was no way I could even think about getting started on work for my business. Not…
