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Ways to build a community
Read more: Ways to build a communityLike I briefly talked about last week, community is what is going to set brands apart in the answer economy. Why? We can’t necessarily trust the answers we’re being given. When you don’t know what’s real or false, you have to start relying on people. So while you’re investing so much time and effort in…
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Building a Community on Social Media
Read more: Building a Community on Social MediaOn most social media pages, I see the audience is treated more like people you push information at than anything else. That misses huge opportunities to get your content in front of more people by using more community techniques. And if you aren’t treating your audience like a community, it is very likely social networks…
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Entertainment, Community and Social Media
Read more: Entertainment, Community and Social MediaI’ve been reading A LOT lately about how the role of social media has changed. Where it used to be a free place to gather community, that’s apparently not the right approach anymore. The correct approach lies somewhere in the entertainment sphere, according to so many blog posts. Long live entertainment and death to community.…
