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Skills you need to run your social media business
Read more: Skills you need to run your social media businessI came into my business fully unprepared for all that I needed to know and do to be successful. So I just ran with it and hoped those skills would come in time. The good news? Most of it did, because most of it I could only learn by doing. But I’ll admit that there…
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How not to get new clients
Read more: How not to get new clientsOver the years, I’ve had agencies and freelancers try to get my clients. They’ve made every mistakes in the book and the message to my client ended up on my desk. More often than not, my client didn’t even see the message. That’s not what you want to happen when you are trying to get…
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How to keep long-term clients
Read more: How to keep long-term clientsThe one skill I have is the ability to keep clients long-term. Honestly, this is a skill that can make and break your business. Why? Getting new clients costs you a lot of time. I don’t get paid for the meetings and pitches before the contract is signed. In some cases, that is hours and…
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Charging a retainer with unlimited hours
Read more: Charging a retainer with unlimited hoursI remember telling a friend who was doing work for me that I charge a retainer with unlimited hours for clients. Her eyes got huge and she said, “You must get taken advantage of a lot.” The answer is simply that I don’t. Do I sometimes tiptoe into scope creep? Yes, but I’m able to…
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Is it time to quit your job for your side hustle?
Read more: Is it time to quit your job for your side hustle?Over thirteen years ago, I decided it was time to quit my job and to rely on my side hustle as my main source of income. It was the scariest thing I had ever done. I don’t regret a second of it. But would I do it again in this economy? That’s a good question.…
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The benefits of changing where you work
Read more: The benefits of changing where you workMy daughter is starting preschool this week. Although I’m full of trepidation about this (I have read too many articles about kids getting kicked out of preschool which is still wild to me), I also am very excited. This will give my daughter a chance to discover who she is without me, and I will…
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How to retain social media clients
Read more: How to retain social media clientsI’m really good at keeping clients around for awhile. While I’ve watched other social media professionals burn through clients every year, I’m able to retain my clients for years. Do I have some great secret to how I retain my clients? Not really. Most of it is just following through on what I say I…
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How to handle the end of a client relationship
Read more: How to handle the end of a client relationshipAs much as I would like all of my clients to be with me for the rest of time, the fact is that the end of our relationship has to come. So many times, it’s the healthy next step. Why? Their needs have changed or I have changed. Or a million other things may have…
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Reasons why I haven’t gone after a potential client
Read more: Reasons why I haven’t gone after a potential clientI like money. Because I like giving my daughter and pets the life they deserve. So it’s not surprising that I go after almost every potential client who comes my way. Yes, I said almost. I decide not to pursue a number of potential clients during the first interaction. I drop some during the proposal…
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Everyone isn’t going to care as much as you do
Read more: Everyone isn’t going to care as much as you doSomething I have struggled with a lot over the course of my career is how much I care. You’re probably asking yourself why this is a problem. Well, there is such a thing as caring too much. It can be taken to a toxic level and cause real mental health problems like burnout. And if…
