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Skills you need to run your social media business
Read more: Skills you need to run your social media businessI came into my business fully unprepared for all that I needed to know and do to be successful. So I just ran with it and hoped those skills would come in time. The good news? Most of it did, because most of it I could only learn by doing. But I’ll admit that there…
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Am I a freelancer or an agency?
Read more: Am I a freelancer or an agency?I am a solo business. I have hired people to work with me, but mostly, it’s just been me over the years. To be honest, I like it best that way, and I don’t plan on making changes to this model anytime soon. So why do I keep calling myself an agency? After having been…
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On working for free
Read more: On working for freeI’ve been doing social media for a long time and one thing comes up again and again: I keep getting asked to work for free. Sometimes it’s because people don’t value my work and sometimes it’s because people simply don’t have the budget for me. But both times, it’s disheartening. And it’s very rare that…
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Do you need a contract to work with clients?
Read more: Do you need a contract to work with clients?Years ago, I went to a seminar at a conference for agency owners about contracts. And that’s when I realized people start work with clients before they sign a contract. This was mind-blowing to me. It leaves you open to so many things that could easily take your business down in a heartbeat. So yes,…
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The Choice Between Social Media Consultants and Agencies
Read more: The Choice Between Social Media Consultants and AgenciesSo you’ve decided you need to bring in someone to help with your social media. Now who do you bring in? Should you be looking for social media consultants or agencies? What’s the difference? This is a place companies find themselves in when they’re ready to bring in your help. I’m of course going to…
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Client Boundaries from a Recovering People Pleaser
Read more: Client Boundaries from a Recovering People PleaserClient boundaries are hard. It’s hard to know when you are asking for the right things and then it’s hard to enforce those boundaries when the client tiptoes through the tulips while you’re depending on them for a paycheck. The older I get, the more likely I am to say, “This is not working for…
