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The different ways you can work with a social media consultant
Read more: The different ways you can work with a social media consultantWhen people think of what a social media consultant, like myself, does, it’s usually pretty straight forward. They think all they do is post on social media. That can be one aspect of what I do, but it’s nowhere near the whole story. If you think you might need to bring in a social media…
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How to keep long-term clients
Read more: How to keep long-term clientsThe one skill I have is the ability to keep clients long-term. Honestly, this is a skill that can make and break your business. Why? Getting new clients costs you a lot of time. I don’t get paid for the meetings and pitches before the contract is signed. In some cases, that is hours and…
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Realistic goals for a social media consultant
Read more: Realistic goals for a social media consultantToday was a day that I had trouble coming up with a blog topic. It’s Halloween week and my daughter is bouncing off the walls, so it’s pretty understandable. So I put a few terms into ChatGPT and was just grossed out by one of the suggestions: How a social media consultant can transform your…
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What a social media consultant can’t do for you
Read more: What a social media consultant can’t do for youIt’s not rare that I have a client come to me with wildly inappropriate goals for our work together. I don’t know if they think a social media consultant is a magician. But if I can’t manage those expectations, it’s honestly best for all of us to move on. So if you’re looking to hire…
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Include this during your social media consultant meetings
Read more: Include this during your social media consultant meetingsMeetings. They can be the bane of my existence. So many meetings are just not useful. Or they require a feat of Herculean strength for me to keep them on track. It’s rare for me to actually look forward to a meeting, and I wish that wasn’t the case. There is so much potential here…
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What does a social media consultant do?
Read more: What does a social media consultant do?A year ago, I wrote about what a social media consultant doesn’t do. It was a response to someone misunderstanding what I do. It just occurred to me that I never wrote about the opposite. So now seems as good of a time as any to dive into what social media consultants do. Why is…
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Questions to ask your social media consultant
Read more: Questions to ask your social media consultantWe talk a lot about what questions to ask a social media consultant before you hire them. But what about after you hire them? What should you ask to make sure that things are on the right track? And what should you ask to make sure you are learning from your social media consultant? Let’s…
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How to cheer on a social media consultant
Read more: How to cheer on a social media consultantWe focus so often on what to do when things go wrong and not enough on when things go right. So that’s why I decided on writing about how to cheer on a social media consultant. Because if there is anyone who probably needs this cheering on, it’s this consultant. Why? They are on the…
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How to start a great relationship with a consultant
Read more: How to start a great relationship with a consultantYou’ve found the perfect consultant for your organization. Yay! Now it’s time to get to work on your relationship. The beginning will set the tone for the whole relationship, so you want to put your best foot forward. How do you do that? It’s different for every consultant, but there are a few items you…
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Do I need to hire a social media consultant?
Read more: Do I need to hire a social media consultant?If you are asking yourself this question, it’s probably way past time that you hire a social media consultant. But let’s pretend that’s not the case. Like hiring for any position in your organization, it’s hard to decide if it’s time. Maybe you should just train someone to do it and hope for the best?…
