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When going niche is good
Read more: When going niche is goodThere is this idea that going big is always the right call. Get the biggest influencers. Go for the biggest numbers. That’s what social media is all about, right? Wrong. In a lot of cases, going niche is your best call. That can be mind boggling to so many that are looking to hire me.…
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Everyone isn’t going to care as much as you do
Read more: Everyone isn’t going to care as much as you doSomething I have struggled with a lot over the course of my career is how much I care. You’re probably asking yourself why this is a problem. Well, there is such a thing as caring too much. It can be taken to a toxic level and cause real mental health problems like burnout. And if…
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What I Am Reading 4/25/25
Read more: What I Am Reading 4/25/25The past two weeks have just zoomed by, and this time, I really couldn’t keep reading at the same level as I usually do. I hosted a neighborhood Easter egg hunt at our local urban farm. After tons of work, thirty-five kids had so much fun. And frankly, I had the best time ever being…
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How to make sure your social media consultant stays on-brand
Read more: How to make sure your social media consultant stays on-brandWorking with a new social media consultant means that you have a lot of work to do to help them be successful. This pre-work allows for you to have some input on what it means to be on-brand for your organization. Why is that important? Your fans will get confused if you are all over…
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I went viral on Threads… in a bad way
Read more: I went viral on Threads… in a bad wayFor Easter, I sewed my daughter a dress. I did at the last minute because I’d been so busy, and I didn’t finish it until Sunday morning. I was super anxious to try it on her, because there had been no fittings. It was either going to work or else we needed to go into…
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Moving customers through the marketing funnel using social media
Read more: Moving customers through the marketing funnel using social mediaThe marketing funnel seems to have been thrown away lately in favor of spraying content everywhere and praying that it works. I have theories about why some of these fundamentals are going away, but that could be a blog post of its own. The fact is that marketing fundamentals still work on social media. And…
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What I Am Reading 4/11/25
Read more: What I Am Reading 4/11/25I didn’t realize how nervous I was for my race last weekend until things got really hard. And yes, that included reading. I doubled down by having both me and my daughter on the same day, just fifteen minutes apart. For her, it was her longest race ever. At two and a half years old,…
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How You Are Eating Up Your Time with Your Social Media Consultant
Read more: How You Are Eating Up Your Time with Your Social Media ConsultantFor social media consultants, time is money. They have a certain amount of hours every day to make money. Once that time is gone, so is that money that time could have brought. So if you think your social media consultant is a little obsessed with the amount of time they spend with you, you…
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Creating a Mental Health Space for Your Audience
Read more: Creating a Mental Health Space for Your AudienceSo many brands say that they care about mental health. But when it comes down to it, most don’t do more than talking the talk. Walking the walk is just too hard. There are some brands where that’s just not enough and they just can’t get away with not doing anything. But where do you…
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Moving From Reactive Social Media to Proactive
Read more: Moving From Reactive Social Media to ProactiveI see it on so many social media accounts. They are reacting rather than driving the narrative. Breaking news? They’ll post. Events? They’ll post. Someone talking about them positively? They’ll post. None of those happening? No posts. There is nothing proactive about it. Although that kind of content is great and can get your audience…
