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What I am reading 11/28/25
Read more: What I am reading 11/28/25We are fully in the holiday season, and I’m not reading as much as I would like. But probably more than I should. This has been the busiest week of my life. We spent Thanksgiving in North Carolina visiting family. When we came back on Sunday, our six hour trip turned into an eight hour…
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A typical timeline for onboarding a new social media freelancer
Read more: A typical timeline for onboarding a new social media freelancerSomething I have regularly seen from clients is that they hire me on Monday and they expect that I will start posting for them on Tuesday. That is the worst idea ever. In fact, I did that once because the client lost their social media manager unexpectedly and needed someone to start posting right away.…
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How to prepare your community for holiday time off
Read more: How to prepare your community for holiday time offIt’s that special time of year again. The snow is falling. The lights are shining. And the social media manager is wondering if time off is ever possible. Not giving a social media manager time off is a recipe for disaster. They will burn out and make a huge community management mistake that could cost…
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What to do when you make a social media mistake
Read more: What to do when you make a social media mistakeI used to stare at any mistake I made on social media and be so mad at myself. It was a horrible habit. But it was also just my personality because I’m a perfectionist. Now? Although I do my very best to have several checkpoints before content goes live, I know that mistakes happen. I’m…
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How not to get new clients
Read more: How not to get new clientsOver the years, I’ve had agencies and freelancers try to get my clients. They’ve made every mistakes in the book and the message to my client ended up on my desk. More often than not, my client didn’t even see the message. That’s not what you want to happen when you are trying to get…
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Should you speak your mind on social media?
Read more: Should you speak your mind on social media?I feel like my views of whether you should speak your mind on social media are in the midst of evolving. And it’s time for me to write this out. Why? Because I think the world is changing and more is at stake at this moment. So we are facing more reasons to speak up,…
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Writing long on social media
Read more: Writing long on social mediaI write extremely long posts on my personal social media when less is called for. Do I care? Not a whole lot. Typically, I needed to write through a thought, got lost along the way and pressed publish anyway. For my personal social media use, that’s more than okay. I really only want like three…
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On working for free
Read more: On working for freeI’ve been doing social media for a long time and one thing comes up again and again: I keep getting asked to work for free. Sometimes it’s because people don’t value my work and sometimes it’s because people simply don’t have the budget for me. But both times, it’s disheartening. And it’s very rare that…
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What I am reading 11/21/25
Read more: What I am reading 11/21/25We seem to be running into the busiest time of year, and yet, I am still reading. I don’t know how we got here already. But it’s time for me to put the puzzle pieces of the holiday season together. It’s becoming less about deciding what we want to do and more about what we…
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Can you replace a social media consultant with AI?
Read more: Can you replace a social media consultant with AI?I’m seeing a trend of people not investing in their social media as much and replacing people with AI. As someone who has made a career as a social media consultant, yes, this is a troubling trend. But I’m also a realist. Budgets are tight. If you have the choice between something that is free…
